Joseph Golshani, CEO of Joseph & Friends Salon & Day
Spa, traveled to the U.S. in 1977 to pursue an education in mechanical
engineering, a far cry from the aesthetics industry he is so passionate
about today. With the monetary demands of higher education, Joseph resorted
to cutting his own hair as a means to save money. It wasn’t long
before his friends realized his ability and began making requests that
he cut their own. Joseph had not considered making hair a career until
he befriended a stylist who encouraged him to cultivate his talent by
attending cosmetology school. Joseph’s competence as a stylist
was substantiated when he won a student hair-cutting competition. As
a result, he was invited to work for one of the judge’s salons.
It was there that Joseph earned a loyal clientele. And realizing the lack
of high-quality salons in the Atlanta area, Joseph ventured into opening
his own. With the help of his family, the first Joseph & Friends
salon was established in 1989.
Joseph’s
commitment to the Aveda standard took seed when he met Horst Rechelbacher,
Aveda’s founder. Joseph responded deeply to
Aveda’s concern for environmental consciousness, which is fostered
through plant-derived products and worldwide contributions towards environmental
awareness and preservation. Another appeal was Aveda’s dedication
to ongoing education for its service-providers, guaranteeing the best
quality of service for its clients. Joseph applied these values to his
own business when he reopened Joseph & Friends as an Aveda Lifestyle
Salon & Day Spa.
Today
Joseph & Friends is considered one of the top ten salons in
Atlanta, and has grown into multiple locations, providing transformational
experiences for clients. |
